Persuasive Communication - How Audiences Decide. 2nd Edition
184 Understanding Rational Decision Making 25 Hvistendahl, J. K., & Kahl, M. R. (1975). Roman v. sans serif body type: Reada ...
Aids to Audience Decision Making 185 43 Anderson, R. C. (1974). Concretization and sentence learning. Journal of Educational Psy ...
186 Understanding Rational Decision Making 61 See n8, Wheildon (1995). 62 Eyrolle, H., Virbel, J., & LemariƩ, J. (2008). Imp ...
Aids to Audience Decision Making 187 81 Hendon, D. W. (1973). How mechanical factors affect ad perception. Journal of Advertisin ...
188 Understanding Rational Decision Making 104 Sadoski, M., & Paivio, A. (2001). Imagery and text: A dual coding theory of r ...
Aids to Audience Decision Making 189 123 Pan, B., Zhang, L., & Law, R. (2013). The complex matter of online hotel choice. Co ...
190 Understanding Rational Decision Making 144 Chall, J. S., & Dale, E. (1995). Readability revisited: The new Dale-Chall re ...
Aids to Audience Decision Making 191 Slobin, D. I. (1966). Grammatical transformations and sentence comprehension in childhood a ...
192 Understanding Rational Decision Making Kintsch, W., & Kozminsky, E. (1977). Summarizing stories after reading and listen ...
Aids to Audience Decision Making 193 Menne, J., Klingensmith, J., & Nord, D. (1969). Use of taped lectures to replace class ...
194 Understanding Rational Decision Making See n204, Gunter (1987). See n130, Levin et al. (1987). 215 Glass, A. L., Eddy, J. K. ...
Aids to Audience Decision Making 195 233 Dooling, D. J., & Lachman, R. (1971). Effects of comprehension on retention of pros ...
196 Understanding Rational Decision Making 249 Dupont, V., & Bestgen, Y. (2002). Structure and topic information in exposito ...
Aids to Audience Decision Making 197 Shah, P., Mayer, R. E., & Hegarty, M. (1999). Graphs as aids to knowledge construction: ...
198 Understanding Rational Decision Making Olshavsky, R. W., & Acito, F. (1980). The impact of data collection procedure on ...
Aids to Audience Decision Making 199 Kelly, J. R., & Karau, S. J. (1999). Group decision making: The effects of initial pref ...
200 Understanding Rational Decision Making 332 Woolley, A. W., Gerbasi, M. E., Chabris, C. F., Kosslyn, S. M., & Hackman, J. ...
Aids to Audience Decision Making 201 Symes, B. A., & Stewart, J. B. (1999). The relationship between metacognition and vocat ...
202 Understanding Rational Decision Making 366 Keller, K. L., & Staelin, R. (1987). Effects of quality and quantity of infor ...
Aids to Audience Decision Making 203 388 Wright, P. (1974). The use of phased, noncompensatory strategies in decisions between m ...
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