Persuasive Communication - How Audiences Decide. 2nd Edition
224 Understanding Intuitive Decision Making A good narrative can outweigh good arguments. In a study of mock jurors, jurors were ...
Heuristics and Biases in Audience Decision Making 225 Schema Activation-Related Heuristics and Biases The Schema Accessibility H ...
226 Understanding Intuitive Decision Making In politics, opposing sides on an issue often compete to frame the issue in the audi ...
Heuristics and Biases in Audience Decision Making 227 level of readership for specifi c news stories.^212 Elements of news stori ...
228 Understanding Intuitive Decision Making Brain Regions Activated. Frame-congruent choices, such as those described above, are ...
Heuristics and Biases in Audience Decision Making 229 SCENARIO 1: AN ACROSS-THE-BOARD RAISE TO EMPLOYEES Imagine you are an empl ...
230 Understanding Intuitive Decision Making Priming Effects: The Power of Subtle Infl uences In addition to being activated by f ...
Heuristics and Biases in Audience Decision Making 231 A follow-up study fi nds that jury deliberation fails to diminish the infl ...
232 Understanding Intuitive Decision Making lower-than-normal prices.^284 Similarly, a low minimum repayment amount printed on a ...
Heuristics and Biases in Audience Decision Making 233 Anchors acquired from external sources can bias both the external search f ...
234 Understanding Intuitive Decision Making Like the recall bias, the imagination bias also works in reverse. People asked to fo ...
Heuristics and Biases in Audience Decision Making 235 misinformed voters are about a policy, the more confi dent they are in the ...
236 Understanding Intuitive Decision Making been obtained by simply averaging their individual judgments together. Moreover, gro ...
Heuristics and Biases in Audience Decision Making 237 Like other heuristic choice rules, “if-then” heuristic choice rules allow ...
238 Understanding Intuitive Decision Making Audiences can also avoid many of the diffi culties of information integration if the ...
Heuristics and Biases in Audience Decision Making 239 recommend to a younger brother or sister. They were also asked to rate the ...
240 Understanding Intuitive Decision Making A study of the persuasive impact of single versus multiple options examined the resp ...
Heuristics and Biases in Audience Decision Making 241 Notes 1 Kahneman, D., & Frederick, S. (2002). Representativeness revis ...
242 Understanding Intuitive Decision Making Tversky, A., & Kahneman, D. (1988). Rational choice and the framing of decisions ...
Heuristics and Biases in Audience Decision Making 243 29 Whyte, G., & Sebenius, J. K. (1997). The effect of multiple anchors ...
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