SEO-for-Beginners
When these elements are in place, you maximize the potential of the SEO value of your content. Without them, however, your conte ...
THE IMPORTANCE OF OPTIMIZING CONTENT The reason optimized content is important is simple... you won’t rank in search engines wit ...
Audience-centric simply means that you’re focusing on what audiences want to hear rather than what you want to talk about. And, ...
HOW TO CREATE OPTIMIZED CONTENT When attempting to create optimized content, there are a few steps that we need to follow. They ...
While we’ve already identified that your main goal should be to create audience-centric content, keyword research is necessary t ...
As you’re creating your outline, be sure that you’re formatting your core content so that it’s broken down into small chunks. On ...
And, if you want to increase engagement, readability is crucial. Here’s an example of a page that is formatted for optimal reada ...
On the other end of the spectrum, here’s an example of a post that’s likely to send readers away directly: In this post, the con ...
As you begin writing your content, keep in mind the importance of sticking to the topic, and target keyword that you’ve chosen. ...
If you read the local SEO guide, you’ll notice that Harnish includes several links to external sites. Since Google has made it c ...
HOW TO OPTIMIZE YOUR CONTENT ONCE IT’S CREATED Now onto the “technical” part of content optimization. Let’s take a look at how t ...
When a user performs a search, the title tag is the clickable headline that they see at the top of each result. For reference, i ...
The example above is a good one. Here’s an example of a tag that fails to follow these guidelines: The difference between the tw ...
Your meta description is the small snippet of text that appears under the title tag and URL. When performing a search, it’s the ...
As far as meta description best practices, you should: Keep it under 160 characters. Provide a short, specific overview of what ...
Your URL structure is another component of SEO that has an indirect impact on rankings, as it can be a factor that determines wh ...
SO, WHY IS CONTENT IMPORTANT FOR SEO? The answer? Because when content is optimized, it drastically improves your visibility. An ...
14 9 ESSENTIAL TYPES OF WEBPAGES EVERY SEO PRO NEEDS TO KNOW STONEY G DEGEYTER AUTHOR ...
Before we get into the meat of this chapter, I want to make one thing perfectly clear: When it comes to SEO, every page is a lan ...
A good landing page: Captures the visitors’ attention. Addresses their needs, wants, and requirements. Answers important/relevan ...
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