eMarketing: The Essential Guide to Online Marketing
Saylor URL: http://www.saylor.org/books Saylor.org 17.7 References William Band, “The Right CRM Metrics for Your Organization,” ...
Saylor URL: http://www.saylor.org/books Saylor.org Chapter 18 Market Research 18.1 Introduction While the Internet was developed ...
Saylor URL: http://www.saylor.org/books Saylor.org Services such as PriceRunner allow consumers to research product prices. Like ...
Saylor URL: http://www.saylor.org/books Saylor.org puts hard numbers behind these hypotheses. Qualitative research seeks to find ...
Saylor URL: http://www.saylor.org/books Saylor.org 18.2 Quantitative and Qualitative Research LEARNING OBJECTIVES Understand th ...
Saylor URL: http://www.saylor.org/books Saylor.org Characteristic Qualitative Research Quantitative Research Group size Small nu ...
Saylor URL: http://www.saylor.org/books Saylor.org consumers visiting a Web site. However, when data are measurable and specific ...
Saylor URL: http://www.saylor.org/books Saylor.org usability of a Web site, or can be of the entire Internet population, such as ...
Saylor URL: http://www.saylor.org/books Saylor.org 18.3 Primary and Secondary Research LEARNING OBJECTIVE Understand how primar ...
Saylor URL: http://www.saylor.org/books Saylor.org Secondary data can provide sources for hypotheses that can be explored throu ...
Saylor URL: http://www.saylor.org/books Saylor.org (http://www.google.com/advanced_ search?hl=en), Google Scholar (http://schola ...
Saylor URL: http://www.saylor.org/books Saylor.org research problem. This is qualitative data that can aid the company in explor ...
Saylor URL: http://www.saylor.org/books Saylor.org Sifting through secondary data is a necessary precursor for primary research ...
Saylor URL: http://www.saylor.org/books Saylor.org 18.4 Online Surveys: Gathering Data LEARNING OBJECTIVES Learn how to develop ...
Saylor URL: http://www.saylor.org/books Saylor.org Developing Surveys: Asking Questions The success of a survey in gathering use ...
Saylor URL: http://www.saylor.org/books Saylor.org Closed-Ended Types Closed-ended questions give respondents specific responses ...
Saylor URL: http://www.saylor.org/books Saylor.org Matrix and Rating Types These types of questions can be used to quantify qual ...
Saylor URL: http://www.saylor.org/books Saylor.org Figure 18.7 Figure 18.8 How to Get Responses: Incentives and Assurances As th ...
Saylor URL: http://www.saylor.org/books Saylor.org Face to face. 80 to 85 percent good. [1] Response rates can be improved by ...
Saylor URL: http://www.saylor.org/books Saylor.org Conducting Research Surveys: A Step-by-Step Guide As with all things eMarketi ...
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