Best Digital Marketing Campaigns in the World
192 The Best Digital Marketing Campaigns in the World the book – more than US $500,000 raised via Twitter alone and almost 90,00 ...
Looking Forward to a Creative Digital Future 193 Finally we had campaigns as diverse as Pepsi enticing Turkish women to text and ...
194 The Best Digital Marketing Campaigns in the World seen in this book how some campaigns have achieved digital marketing succe ...
Looking Forward to a Creative Digital Future 195 We have been gathering data for years and have recently become quite adept with ...
196 The Best Digital Marketing Campaigns in the World Forrester Research in its report on the future of agencies says: Agencies ...
Looking Forward to a Creative Digital Future 197 years old. Facebook is just six and as for Twitter... well the word ‘meteoric’ ...
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Index inDex NB: page numbers in italic indicate figures or illustrations/photographs 15 swing states see Barack Obama’s 2008 pre ...
200 Index Pepsi Makes Your Day 158–59 and Seda Sayan 158, 159 photographic adventures of Nick Turpin 66–67, 68 Pizza Hut iPhone ...
Index 201 blogs 4, 14, 16, 22, 40, 72, 74, 92, 105, 107, 121, 148, 149, 164 and micro-blogging 17, 19, 168 brand(s) 6, 8, 11–12, ...
202 Index click through 26 rates (CTR) 141, 183 clutter 193 CNN 77, 105, 148, 167, 168, 170 Coda Research Consultancy Ltd 18 Cow ...
Index 203 TurboTax Super Status 77 Wall-E game (Disney/Pixar) 101 WOWOW – 12 cams create your rainbow 166 data 194–95 de la Roch ...
204 Index Virtual Shadow Napping campaign 120–22 Foursquare 8 location-aware app 20–21, 21 Gartner analysts 13, 18 Godin, S 153 ...
Index 205 Star Trek’s MTV website takeover 116 Timothy ‘Scott’ Case with Malaria No More beneficiaries 173 Turbotax 74 UK intern ...
206 Index Pepsi Makes Your Day campaign 160–61, 161 photographic adventures of Nick Turpin 67–68, 68 Pizza Hut iPhone applicatio ...
Index 207 Nicol, B 61–62 see also Pizza Hut Nintendo Wario Land ‘Shake It’ game 91–95, 94 , 192 ‘No Worries’ message 125–26 127– ...
208 Index Pampero and the Ephemeral Museum 152–53 Pepsi Makes Your Day campaign 159–60 photographic adventures of Nick Turpin 67 ...
Index 209 target audiences for 12 cams create your rainbow 163 Absolut Vodka – an Absolut World 87–88 Barack Obama’s 2008 presid ...
210 Index website links to Absolut Vodka – in an Absolut world 90 Barnado’s Break the Cycle campaign 178 Barack Obama’s 2008 pre ...
211 THIS PAGE IS INTENTIONALLY LEFT BLANK ...
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