Convert-physical-book-v1.8

CONVERT successful webinar replay—you’ve got that, too. All you need is traffic. So, anything less than $2.99 per click is where ...

JASON DROHN SCALING WITH WEBINARS Let's talk about what you need to do to scale your business outside of just one webinar, or a ...

CONVERT bloggers and website owners to display Google ads for them, and then they get a cut of whatever revenue Google collects ...

JASON DROHN in the markets that we’re in and we contact those affiliates. So, if there is a big product launch, and it lists the ...

CONVERT FROM A SINGLE WEBINAR INTO AN EMPIRE In this chapter, we’re going to discuss building a business around your webinar. On ...

JASON DROHN If they decline that upsell, then you can send them to a downsell. “We know you just declined. We know that you didn ...

CONVERT WEBINAR WARNINGS Scaling a business is all about the numbers, so if you can purchase leads for less than they're worth, ...

NEXT STEPS Hopefully, you have been actively creating your webinar as you're going through this section of the book: getting the ...

PART FOUR – SALES COPY ...

JASON DROHN COPYWRITING The sales copy is the most important thing on your website, because it’s actually what is going to make ...

CONVERT will find mistakes to reassure themselves. They’re actually going to pick apart what you’re saying and what they’re read ...

JASON DROHN HEADLINES The first part of our sales letter is the headline. Headlines are the first thing that people see and they ...

CONVERT You can also split test. Split testing or A/B testing is going to show that you can get 50% or so more sales from a head ...

JASON DROHN THE PROBLEM The next section in your sales letter, after the headline, is the problem. The problem is where you pres ...

CONVERT people spend watching television about the lives of others, simply because it is entertaining? People like seeing drama ...

THE SOLUTION After you have posed the problem, present the solution. It is a natural tendency to move into the solution after yo ...

CONVERT The solution is ideally going to be story based. The idea is you had a problem, you found a way to overcome it, and now ...

CREDIBILITY In this section, we’ll talk about credibility. Before engaging with you, or buying from you, people want to know the ...

CONVERT The goal of putting up these testimonials is to get prospects picturing the results they’ll have if they work with you. ...

THE OFFER The product information begins the introduction to what you have actually created. We are going to jump away from the ...