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CONVERT Features and benefits are an important part of your copy. A feature is something specific about your product. For instan ...

JASON DROHN THE GUARANTEE A guarantee is definitely necessary in your sales copy. New vendors or product owners are hesitant to ...

CONVERT encourage you to refund the money because with all of the social media available to the prospects, they can easily explo ...

THE CLOSE The close of the sales letter can be done with three big points within your sales copy in order to have the best effec ...

CONVERT A popular section that works really well here is “This is what you’ll receive immediately after purchase.” Guarantees ca ...

JASON DROHN VIDEO SALES LETTER One of the most effective sales tools in recent years is the video sales letter (VSL). A video sa ...

CONVERT Don't make it hard for customers to give you money! To use the car analogy, if you walked into a dealership, told the sa ...

JASON DROHN A great way to do this is to ask them two or three Yes or No questions that would appeal to your ideal buyer. Prefer ...

CONVERT A VSL has more of a story structure than that. When you make your slides, you will probably have lots of bullets, but wh ...

JASON DROHN What Else Goes on Your VSL Page? Typically right below a VSL is an order button or link. The call to action in the v ...

CONVERT else tells it. This outweighs the fact that maybe you don't have a professional radio announcer voice. Most of us don't. ...

JASON DROHN PART FIVE - EMAIL ...

CONVERT BUILDING AN EMAIL LIST This fifth and final section of the book is all about list building and email marketing. List bui ...

JASON DROHN With that being said, there are going to be things that we talk about here that you might already know. That’s ok. T ...

CONVERT but know that it’s important to think of every email address on your list as a person. Building an Email List There are ...

JASON DROHN There needs to be a place online that people can sign up, whether that’s your site or a piece of software that helps ...

CONVERT Get Ready! Get ready for a roller coaster ride. Soon you’ll have your email marketing campaign set up. You’ll have leads ...

JASON DROHN CHOOSING THE RIGHT PLATFORM For the next few chapters, we’re going to walk through all the aspects of email marketin ...

CONVERT Picking The Right Email Marketing Platform Email marketing software is the glue that makes everything work. It’s how you ...

JASON DROHN Deliverability is another factor. If you were to email your 200 clients out of Outlook or Gmail, chances are your se ...