Persuasive Communication - How Audiences Decide. 2nd Edition

324 Understanding Emotional Decision Making FIGURE 7.4 Emotional Appraisals Trigger Action Tendencies Different emotional apprai ...

Emotions in Audience Decision Making 325 When news stories are framed to evoke different emotions, the decisions audience member ...

326 Understanding Emotional Decision Making Emotional Appeals and Intensifi ers Emotional Appeals When audiences encounter emoti ...

Emotions in Audience Decision Making 327 Are emotional appeals always a hindrance to rational decision making? Political scienti ...

328 Understanding Emotional Decision Making Pride triggers the action tendency to dominate,^207 and domination of the Nazis thro ...

Emotions in Audience Decision Making 329 AN APPEAL TO PRIDE D-Day Order Speech by Dwight D. Eisenhower You will bring about the ...

330 Understanding Emotional Decision Making FIGURE 7.5 A Visual Appeal to Fear: President Johnson’s “Daisy” ad juxtaposed images ...

Emotions in Audience Decision Making 331 and aired on U.S. TV on September 7, 1964. Its purpose was to promote President Lyndon ...

332 Understanding Emotional Decision Making Believability as an Emotional Intensifi er Only when audiences believe an event is r ...

Emotions in Audience Decision Making 333 most often occurs below the level of conscious awareness and is based on automatic cogn ...

334 Understanding Emotional Decision Making attitudes and team dynamics.^266 Groups experiencing positive emotional contagion sh ...

Emotions in Audience Decision Making 335 Although the audience’s incidental moods and emotions enable them to quickly recognize ...

336 Understanding Emotional Decision Making to overestimate the frequency of positive events and to underestimate the likelihood ...

Emotions in Audience Decision Making 337 result from uncontrollable situational forces.^322 Incidental sadness affects the audie ...

338 Understanding Emotional Decision Making positions,^339 they are less likely to engage the confi rmation bias. When voters pu ...

Emotions in Audience Decision Making 339 3 Emrich, C. G., Brower, H. H., Feldman, J. M., & Garland, H. (2001). Images in wor ...

340 Understanding Emotional Decision Making 19 Cohen, G., Conway, M. A., & Maylor, E. A. (1994). Flashbulb memories in older ...

Emotions in Audience Decision Making 341 40 Edell, J. A., & Burke, M. C. (1986). The relative impact of prior brand attitude ...

342 Understanding Emotional Decision Making See n48, Loewenstein (1996). 53 Wallace, J. F., Newman, J. P., & Bachorowski, J. ...

Emotions in Audience Decision Making 343 Ross, M., & Conway, M. (1986). Remembering one’s own past: The construction of pers ...