Sales & Marketing Management

C. Draw conclusions Draw conclusions about your market from the above analysis. Use the conclusions to You should retain this re ...

Celebrate!! You have completed a step in this long process. So, take a moment and do something that relaxes you ...

2. Marketing Questionnaire Introduction A marketing manager is responsible for presenting the business to the marketplace. It is ...

How to use this information To assist you in determining whether you have a consistent approach to presenting your business to t ...

These types of businesses have used this questionnaire effectively: The marketing questionnaire The questionnaire is divided int ...

A. General information about your business Legal name of the organization Address ___Phone __Fax __ Web address __e-mail addre ...

B. Products/Services Your products or services are the means you have to make money and realize profits. Take a minute to put do ...

What recourse do you offer to customers who, for some reason, are dissatisfied with their purchase from your business establish ...

What do you consider your busiest time of the year? D. Market research Show what you already know by checking off any of the a ...

What is your main market? Residential Commercial Industrial Other–specify List any factors beyond your control that will affe ...

Typical customer: Name: ___ Sex: ____ Age: _____ Occupational Group: ____ Income Group: ____ Use of your product or service ____ ...

My customers shop here because they want: Quality Style Price Service Brand Name Other—specify My customers want warranties/g ...

H. Advertising/promotion Before we press ahead with new marketing, we will look at what you have been doing in your advertising ...

Is the cost of your foyer or waiting room display currently included in your annual advertising budget or do you consider this ...

Have you ever been on radio or TV promoting your business and/or your industry? If so, please provide details. Do you have any ...

What do you think is your greatest reason for success to date? What do you think is the single most important negative influenc ...

What are your current outstanding media obligations? List all outstanding contracts, rates, expiry dates, etc. Have you ever ...

I. Economic patterns In order to chart some marketing goals and projections, it is important to be aware of your overall economi ...

Analyze and draw conclusions Now you have some valuable information with which to work. Take some time to analyze the answers. W ...

Examining every aspect of the business from a marketing perspective Focusing key people on the way marketing has affected differ ...