Sales & Marketing Management

Example of customer record ...

Handle all of this customer management and territory management information electronically. Projecting results Even with good ...

It is important to organize all regular clients and prospects on a planned call frequency schedule. There is no mystery in getti ...

Summary The effective territory manager keeps very detailed records on regular clients and prospects. It is the one very importa ...

Target marketing is an expression of the marketing plan. With appropriate target marketing and good sales territory management, ...

Celebrate!! ...

4. Maximizing Customer Sales & Staff Potential Introduction When times are tough, the natural reaction of many businesses is ...

Maximize customer sales Maximizing customer sales means getting the most sales possible from the customers who deal with your bu ...

Be aware of how your market is changing Global factors like rapid technological change and free trade are going to keep the jo ...

The key is training, managing, and motivating your staff in a sophisticated and professional manner. During either a tough busin ...

Understand customer attitudes and preferences Customers today are smarter than ever and they are keenly aware of the power the ...

Put yourself in your customers' shoes and pretend that you have come into your place of business for the first time. It is a go ...

Show respect and appreciation for their patronage. Leaving the customer with a good feeling about their purchase will ensure t ...

Let us look in more detail at how you can do this: Take a hard look at your staff scheduling to ensure that you have adequate p ...

Have weekly staff meetings to get valuable feedback from staff Schedule these meetings for the convenience of staff, not for t ...

Summary The principles and suggestions outlined in Maximizing Customer Sales & Staff Potential are fundamental to maximizing ...

Celebrate!! ...

5. Maximizing Sales Force Potential Introduction Businesses try to quantify, dissect, systemize, and otherwise control every asp ...

In Maximizing Sales Force Potential, we will explode a few myths about salespeople and sales management. Furthermore, we will ex ...

Myth #1—Salespeople know best Some businesses are afraid to meddle with the sales force and rationalize the hands-off approach b ...